The Kia Soul had something most compact vehicles would kill for. A personality people could recognize instantly.

For the updated Soul, I developed website copy that captured its playful attitude while communicating the design, technology, and practical features that made it appealing.

The work required finding the right balance between personality and product approachability. Headlines needed character, features needed clarity, and the overall experience had to make shopping for the Soul as engaging as the vehicle itself.

Below are a few of the standout stories.