UA Performance Creative – Real Money Gaming
Celebrity ads can get expensive fast. For Blackout Bingo, I looked for recognizable personalities with new projects on the horizon and fresh attention coming their way. Snooki, Paula Abdul, and Cedric the Entertainer gave us distinct personalities to write for and an opportunity to capitalize on that momentum without paying top dollar for talent.

I developed the creative around each celebrity’s personality, using their individual voices to make the ads feel authentic and engaging.

RESULTS
CPM decreased nearly 40%
CTR 3x improvement
IPM 2.5x improvement

Celebrities:
Snooki, Paula Abdul, and Cedric the Entertainer