Imagine having critical information right in front of you without stopping what you’re doing to look at a screen.

That was the promise of Intel’s Recon Jet Pro, a wearable technology platform with practical applications for enterprise and industrial environments.

I developed B2B campaign messaging that translated the product’s technical capabilities into tangible business advantages. The creative focused on how hands free access to information could improve communication, productivity, and efficiency in workplaces where every second matters.

The challenge was making advanced wearable technology feel immediately useful to business decision makers, while giving technical audiences enough substance to understand its potential.