How do you make a vision processing unit exciting to an audience of engineers, developers, and technology companies? Show them what the technology makes possible.

Intel’s Movidius Myriad X was a major advancement in artificial intelligence, introducing an integrated neural compute engine capable of helping devices understand and react to their surroundings.

For this B2B technology launch, I helped develop a campaign that transformed complex technical capabilities into an engaging visual story. Live action, motion graphics, and inventive sound design demonstrated the processor’s applications in artificial intelligence and the Internet of Things.

The campaign became one of Intel’s most viewed product videos at the time, with additional versions developed for social media, PR, and industry audiences.