What do Intel and craft beer have in common? More than you’d think.

For this B2B campaign, Intel partnered with Rogue Ales to demonstrate how connected technology could solve real business challenges. Freshly harvested hops are sensitive to temperature, humidity, and transportation conditions. Getting them from farm to brewery without compromising quality takes careful monitoring. Failure to do this can even lead to spontaneous combustion.

I developed the story around that journey, showing how Intel’s Internet of Things technology helped track the conditions that mattered most. Highlighting that the secret ingredient to the best tasting beer, is Intel.

The campaign turned an industrial technology application into an engaging story about something people actually understood and cared about. It came to life through a longer video, social content, digital banners, and an Intel blog.

It was a fresh way to show business audiences the practical value of connected technology, with a pretty good beer story along the way.