I Won - Solitaire Cube

Paying homage to a classic Budweiser ad, I created a fun twist to fit the tone and style of UA performance marketing. “I WON” shot up as a top performer, staying atop our dashboard for over 8 months. Its silly, campy and lighthearted tone resonated with players, crushing CPM and IPM goals. The ROAS ended up being 3x the initial projection, with it later being versioned out for other games and platforms.

  • Role Senior Copywriter
  • For Mobile Gaming – Performance UA
  • Type Performance Marketing
  • Media Video