I wanted to make winning a game of Solitaire Cube feel hilariously over the top. Inspired by a classic Budweiser spot, I created "I WON," a campy, near Scott’s Tots level of deliberately ridiculous dialogue turned a small victory into a big celebration.

It became one of our strongest acquisition ads, staying near the top of our performance dashboard for more than eight months. It beat CPM and IPM goals, delivered ROAS at 3x the original projection, and was later adapted for other games and platforms.